Want to drive more traffic to your Shopify store? Getting more traffic to your eCommerce store is the first step to boosting subscribers, revenue, or sales, so doing what you can do to bring more consumers to your store is the first step you need to take.
Contrary to the famous saying, ensuring the success of a Shopify store requires more than just a catchy theme, domain name, and quality content. Even if you build a stunning Shopify store and publish high-quality blogs on your website, they won’t do any good if no one visits them.
Building a Shopify store and publishing high-quality images with product descriptions is just the beginning. Learning how to drive traffic to your Shopify store is essential to make it a huge success. After all, the more people visit your store, the faster it grows.
This detailed blog is for you if you want to learn more about exciting ways to drive traffic to your Shopify store. We will explain ten result-driven ways to improve your ranking and store visibility.
10 Proven Ways to Drive Traffic to Your Shopify Store
Every successful Shopify store owner has mastered the art of getting a steady flow of genuine customers to their store. However, driving in traffic to the store is the worst nightmare for eCommerce business owners. You have a unique product that would fail if no one sees it.
In February 2022, more than 3500 Shopify store owners experienced an average conversion rate of nearly 1.5%. So, if you are sailing in the same boat, you are not alone.
There are tons of marketing and promotional strategies that can help you drive more traffic to your Shopify store. Our next section will discuss the ten proven ways to drive traffic to your Shopify store. Without any further discussion, let’s jump right into the exciting ways.
Read more: A Beginner’s Guide to Creating and Managing Shopify Redirects
Attract Customers with Sales Campaigns
A well-structured sales campaign and discount pricing strategy can attract several people without breaking the bank. The key is to find a plan that makes your customers feel that they have gotten an attractive deal and compels them to buy more from your store.
To make the most out of this strategy, here are some campaign ideas that you can leverage:
- Encourage customers by offering discounts such as free shipping or coupons towards their purchase if they subscribe to the mailing list. This action will attract customers to your store and keep them connected with your store for the coming offerings.
- If you own a brick-and-mortar store, introduce an “only online” offer. It will entice people to visit your store, and applying that coupon will eventually help you boost sales.
- Another exciting way to attract customers is to build a sense of urgency by creating a FOMO among people. You can also add a countdown clock on your Shopify store to build excitement around the sale.
Do Social Media Marketing
We can’t ignore the power of social media marketing because half of the world’s population is online, and more than 76% of people usually buy products they see on leading social media platforms such as Facebook, Instagram, and Pinterest.
The best strategy is to showcase your products with valid descriptions and give them an idea of how to use them. You can also make the most out of paid social media promotions. Along with running paid campaigns and posting pictures about the products, social media platforms also help store owners interest customers uniquely.
This means arranging a QA section, replying to comments, following them, liking their stories or posts, tagging customers when they buy something from you, etc. This active engagement often improves relationships and helps store owners foster customer trust.
Harness the Power of Influence Marketing
Gen Z, aged between 16 and 26, now makes up 40% of consumers. Yes, this generation spends over three hours on social media and is interested in creating and posting content on popular social sites.
Therefore, most C-suite executives, well-established brands, and even startups leverage influencer marketing to boost sales and traffic. Influencer marketing is an engaging way for Shopify store owners to get on their target audience’s radar. It builds solid social proof and helps brands boost sales.
Moreover, an influencer campaign is 30% more cost-effective than other advertising and marketing strategies. Not only does it help increase your sales, but it compels customers to create user-generated content featuring your product. This, in turn, gives your brand better exposure and grows brand awareness.
Create Contests and Giveaways
Creating contests and giveaways is one engaging way to drive traffic to your Shopify store. In the short run, it builds excitement and grabs customers’ attention.
Offer exciting prizes and rewards to the customers in exchange for their participation. Running contests and giveaways is an effective way to grow your email list, increase social media engagement, and increase traffic to your Shopify store. Make sure you use tools like Gleam and Woobox to offer giveaways on attractive landing pages or blog posts on your store.
The chances of going viral increase through popular social media platforms. When participants are in your Shopify store, offer them huge discounts or coupon codes to boost conversions.
Add a Live Chat Feature to Your Shopify Store
Emerging technologies such as AI and ML are taking over all industries. Many AI innovations are happening, and live chat is one of them. Live chat allows customers to get an immediate response to product questions and gives them personalized guidance when they need it.
Source: Ali Liaquat
Resolving customers’ doubts and assisting them whenever they want creates a better impression in their minds and encourages them to make more purchases from your store. More than 73% of customers expect eCommerce stores to feature live chatbots for smooth and swift interactions.
Leverage Pinterest to Encourage Product Search
Facebook, Instagram, WhatsApp, Twitter, etc., are popular social media platforms, but when getting traffic to the Shopify store, Pinterest also makes sense. People use Pinterest to get inspiration for their new purchases, home decorations, recipes, and whatnot.
Another essential thing to note is that Pinterest’s pins “live” much longer than other platforms. If you post a relevant pin to a user’s search, your pin lives much longer, even after months in the feed, which eventually helps you generate traffic to your store.
Content Marketing
Content marketing is another powerful way to get more traffic to your Shopify store. It consists of generating quality content to build trust, and brand awareness and establish your brand as an authority on the topic.
Source: DataFeedWatch
No, content marketing is not only about posting content whenever you want. Content marketing is a huge topic and seeks a well-planned strategy. More than 40% of marketers admitted that content marketing is an important part of their entire marketing strategy and helped them to get fruitful results in the end.
For instance, you can post a detailed blog on “Best practices for Learning a New Language” to get people’s attention in your online courses. Ensure that each piece of content you post on a third-party website links to your Shopify store. Also, ensure the content is easy to share to get optimum exposure.
Work on a Referral Program
Also considered as a word-of-mouth marketing technique, a referral program is a win-win situation for both seller and buyer. You can successfully achieve your target, and your customers will get an incentive through discounts, coupons, or free delivery.
People who are interested in trying new products usually ask their friends and colleagues for genuine reviews. By having a solid referral program, you bring yourself into the conversation without putting much effort. So, how do you get started with that?
Perform research and ensure your referral benefits make sense to your ideal customers. For instance, if you sell beauty products, you could offer a flat discount or even a free product to a new user.
Here are a few other ideas you can make the most out of:
- Refer X amount of friends, get X product free
- Have X amount of purchase, get X product free
- Buy a combo pack, get X item free
- Make X amount of purchase, get free delivery for a month
Experiment with different referral programs and stay in touch with customers regularly. Thank them for purchasing, recommend your product to their social circle, and keep improving based on their reviews.
Use Landing Page
Building an appealing and user-centric landing page is another exciting way to drive traffic to your Shopify store. Because the landing page is specific and developed for a particular purpose. Use eye-catching headlines, offer easy navigation, and entice users to purchase.
While your Shopify store needs to accommodate the needs of every customer who visits, your landing pages only need to accommodate the needs of a specific targeted audience. This means the landing page should only contain one clear and concise call-to-action (CTA), only a few.
Leverage social proof, catchy headlines, soft colors, brand logos, etc., that entice people to take a plunge and eventually help you get more visitors.
Sponsor a Podcast
Podcasts have become popular these days, especially in the marketing realm. It is one of the best ways for hosts to make money. This comes through brands sponsoring an episode. The show’s host will take a “commercial” break and naturally talk about your store’s products or read the ad copy you gave them about the product.
After that, you can create a unique link for podcast listeners to visit that often leads to a discount or coupon for your products. Doing so can foster the trust already developed by the podcast and its partnership.
Podcasts have proved to be an effective marketing channel because, according to research, more than 50% of households in the USA are fans of podcasts. While it’s okay to target a podcast directly linked to your items, it’s still advisable to pick a target audience comparable to your clientele. Age groups or shared interests could be examples of this.
Read more: Must-have Shopify Apps to Skyrocket Your eCommerce Sales in 2024
A Quick Recap
Ultimately, it’s not the fastest, most effective, or most robust Shopify store that wins -it can successfully combine all the above techniques. Successful eCommerce Shopify stores must drive traffic organically and convert random visitors to buyers to thrive and prosper in the long run.
Just as a two-legged table can’t stand properly, a Shopify store that’s only good at one or two things can’t attract people. By unlocking the full potential of the above techniques, stores can drive more traffic and revamp their business in no time.