A well-planned marketing strategy is the heartbeat of any business, and when we talk about eCommerce business, it becomes necessary for the survival of your business. The eCommerce market is skyrocketing, and Shopify adds a significant amount of fuel to this overall growth.
As competition is becoming neck-to-neck in the digital marketplace, it is no longer adequate to follow offline marketing methods – strategies online marketing tactics are important for attracting more customers and establishing brand image. For Shopify store owners, a personalized, well-structured marketing strategy can mean the difference between declining obstacles and achieving immense growth, making it a useful element to enjoy noticeable success in the eCommerce sphere.
This detailed blog aims to guide Shopify store owners through eleven key marketing strategies that can increase sales and foster business growth. By leveraging these marketing tactics, store owners can seize the opportunities of the saturated digital environment and secure a noticeable position in no time.
What is Shopify Marketing?
Source: Konstruct Digital
Shopify marketing is a broad term for the tactics Shopify store owners use to drive more customers to the sales funnel and boost conversions from their Shopify stores. Successful Shopify store owners implement different marketing strategies to grab the attention of customers, allowing them to get more new customers and keep existing customers coming back to the store.
Best Shopify marketing strategies mainly depend on the brand itself, which means what it sells, what the target audience is, and where it operates. Having a solid marketing strategy can bring success to the Shopify store in multiple ways:
- A proper marketing plan can help store owners to successfully market or promote their products and services to attract new customers or earn the trust of existing customers.
- A marketing strategy provides the Shopify company with a well-defined plan for achieving its objectives and putting its ideas into practice.
- Marketing has the power to increase a company’s sales potential and reach.
- Finally, Shopify marketing strategies ensure the company has quantifiable objectives that can be monitored and reported on.
In a nutshell, Shopify marketing is locating your customers online, bringing them to your website, and persuading them to make a purchase. Shopify marketing is the umbrella term for a variety of techniques and plans for publicizing and advertising a Shopify company or its products.
Now, without any ado, let’s have a look at key Shopify store marketing strategies that will help you grow your sales in 2024 and beyond.
11 Essential Shopify Marketing Strategies to Evolve Sales
Getting around the Shopify marketing landscape is like going on an exciting, somewhat unpredictable, but enriching adventure!
All Shopify store owners understand the excitement of witnessing their brand expansion. But how can you be certain that your Shopify store is doing more than just floating in the digital environment? At this point, savvy marketing techniques are useful. The top 11 Shopify marketing techniques are revealed in this post, all of which are designed to take your store from average to outstanding. Let’s get started.
Leverage the Power of App
The mobile app for Shopify stores has completely transformed the world of eCommerce. They make it feasible to run your online store from anywhere, at any time, with their simplicity of use, easy integration, and emphasis on security. So, whether you’re a seasoned or novice online business owner, be sure to check out the Shopify mobile applications and see how they may help you grow your company.
Indeed, having a powerful application for your Shopify store can be an expensive affair, but many small and medium-scale enterprises are harnessing the power of a fully functional Shopify mobile app builder as it allows them to develop a robust and scalable app with AI capabilities without breaking the bank.
Use Popups to Market Your Products
The best approach to market your products, boost user interaction, expand your email list, and accomplish other business objectives is using popups!
With the call-to-action button, you may highlight specific products, show off their prices, and entice them to make a purchase! Popups featuring Shopify components are excellent for product launches, upselling, and product promotion.
Video Marketing
It’s no secret that people enjoy viewing videos, be they on TikTok, YouTube, or other websites. If you want to keep ahead of the curve, you will need to understand the types of video content that marketers create. While not every video will benefit you, the following categories of video content do:
- Product explanation videos (like how to use and its benefits )
- Short informative videos related to the product
- Live streaming videos ( Think of Instagram)
- Long videos for YouTube
- Videos based on interaction with real people regarding product reviews or services
When utilized skillfully, video may help you stand out from the competition and take control of one of the most potent marketing strategies ever developed.
Influencer Marketing
The market for influencer marketing platforms was estimated to be worth USD 14.27 billion in 2022, and between 2023 and 2030, it is projected to expand at a compound annual growth rate (CAGR) of 33.0%.
It can be attributed to brands’ changing preference for using online influencers rather than traditional celebrities to promote their goods. Over time, influencer marketing has become more and more essential to mainstream branding methods used by businesses. It combines conventional celebrity endorsements with content-focused marketing techniques.
Collaborating with people who have a large following on social media and a highly engaged audience is known as influencer marketing. These influencers can be micro-influencers with a few thousand followers or well-known celebrities. They have the power to influence consumer choices by endorsing or recommending goods to their followers.
Finding influencers whose audience is similar to your target market is the first step toward utilizing influencer marketing on Shopify. Contact them with a proposal for a partnership that explains how the two of you will gain from it.
After a deal is completed, provide the influencer with a special discount code or affiliate link that their followers can utilize to purchase from your online store. This will increase sales and traffic while letting you monitor how well the relationship is working.
PPC Ads
Even though it’s been there for a while, Google Ads can help you grow your Shopify store until you can rely solely on organic traffic. Google Shopping offers pay-per-click (PPC) campaigns that are either text-based (located at the top of the page) or image-based.
Use the Google AdWords tool and search for each keyword in Google Trends to locate relevant ones. Then, you may start campaigns with a predetermined cap (as low as $5) and keep running the advertisements that generate the highest traffic (and, ideally, the highest conversion rate).
Shopify supports Google Smart Shopping Campaigns. You can maximize your reach by cross-promoting products in Google Search, Lens, YouTube, Shopping, and Images at the same time by putting Google in your Shopify store. Simply click the dashboard.
Add a Live Chat Feature
Your online company website may see a rise in client satisfaction and engagement if you implement a live chat function. This could affect your sales. When compared to other forms of contact, 92% of users say they are satisfied with the live chat option.
You should view live chat as a sales opportunity as an eCommerce business owner rather than just a way to get help. Every support request is a chance to learn more about your clients, assist them in resolving their issues, and discover areas where you can improve.
Win Hearts with Social Proof on Your Home Page
Eighty-eight percent of prospective buyers rely on suggestions or evaluations from others when making a purchase, according to HubSpot.
For this reason, actual consumer endorsements and comments can have a profound impact on your company. Utilizing user-generated content (UGC) on your website and social media accounts can help you connect with more people. You can use this creative digital marketing trend, which can also increase brand credibility.
You can use social proof on the main page to make your promotional plan successful. Nowadays, a lot of Shopify companies opt to use genuine reviews to leave a good impression on customers.
Create an Attractive CTA for Mobile UX
How can you optimize your call-to-action (CTA) buttons for mobile devices such that they prompt action from your visitors? You may take a variety of steps to make your CTA buttons mobile-friendly. And you ought to give it some serious thought.
A well-designed CTA button enhanced impulse purchases among the clients questioned by Indonesian academics in a recent study on the influence of the button! How can you use this to your advantage in business, then? Make sure your CTA button can be clicked first.
By that, what do we mean? You can see that a clickable CTA has distinctive graphics by looking at the image below.
Source: Justinmind UI/UX Platform
Think of adding “ghost buttons” in addition to the primary CTA button. Ghost buttons do not diminish the primary CTA button. Take a look at the “One way” and “Round trip” CTA button examples on the left.
Try a few A/B tests with the CTA button’s color and placement. Your CTA button must be positioned in places where there is a lot of “thumb activity.”
Lastly, the size of your CTA buttons must be correct. Apple suggests 44×44 pixels for mobile CTAs, whereas Microsoft suggests 34×26 pixels on average.
Get Started with Community Marketing
One effective strategy for promoting your Shopify store is community marketing. It is not at all like social media. You will join an already-existing online community, such as local, charitable, or online forums, as opposed to starting your own social club and community centered around your brand. Participating in community events or donating to charitable causes can help you establish a connection with prospective clients and foster brand loyalty.
Sponsoring charitable causes or neighborhood gatherings is one successful tactic. In addition to expanding your audience, this can demonstrate your support for the local community. Additionally, you may offer to contribute a percentage of your sales to a nearby nonprofit or charity. This can foster goodwill and strong brand connotations.
Participating in online communities or forums relevant to your niche is another method to engage in community marketing. By providing insightful commentary and guidance, you can become recognized as an expert in your industry and gain the confidence of prospective clients.
Get Personal With Potential Customers on Social Media
Your potential clients are all over the social media commons, which is an online commons. All you need to do is start sharing content that appeals to them (and at a time that works for them). Your consumer persona will guide you to the optimal approach once more—not to beat about the bush.
Building a following through consistent publication of relevant content will increase social engagement and brand exposure. You’ll notice that your fans are interacting with your brand more personally through Twitter threads, Instagram Stories, Facebook Groups, consistent posts with excellent hashtags, and the regular UGC spotlight.
Social media allows them to connect with your brand in a manner that is not possible with conventional forms of marketing. Your speaking skills have dramatically improved!
These followers are your ideal clients, so you can use social media to reach a concerned audience with news about your exciting new products and future sales promotions.
Harness the Power of SMS Product Promotions
The use of SMS marketing is becoming more and more common as a successful marketing strategy that is difficult for any Shopify owner to defeat.
SMS marketing can be used to distribute discounts, promotions, and details about new Shopify items. You can also include incentives in your SMS messages to increase their effectiveness and attract more customers.
Text messaging is a fantastic way to promote Shopify because it works well with swiping visitors and gives information to those who prefer to check their email every day.
Skyrocket Your Shopify Store Sales with These Marketing Strategies
Although Shopify is an excellent platform, you need to use clever marketing tactics. To boost sales by knowing what works and what doesn’t in 2024 and beyond.
You need to be persistent and patient when trying out different strategies because it may take some time to get benefits from tactics that don’t seem to work for Shopify shops right away.
Shopify offers a range of tools, including as email marketing tools, Google AdWords, and Facebook retargeting, to help you improve your sales and marketing strategies. On the other hand, it’s not the best idea to use only one strategy for your company. Think about a multi-channel strategy that fits your brand.
FAQs on Shopify Store Marketing Strategies
Why Is Having Successful Shopify Marketing Strategies Important?
In addition to helping Shopify businesses stand out in a crowded industry, marketing techniques may also raise brand awareness and enhance revenue and sales. Shopify stores may swiftly reach their potential clients by implementing efficient marketing techniques.
Is Shopify profitable for selling?
You can make money selling on Shopify, yes. Profitability, however, is dependent on several variables, including the goods you sell, how well you price them, how successful your marketing campaigns are, and how well you control your operating expenses. With the correct tactics, you may create a lucrative and successful Shopify business.
Can I use Shopify with my own domain name?
Indeed. If you already have a domain name, you can link the third-party provider to your Shopify store. On the basic plan, you can add up to 20 domain or subdomain names.